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Our philosophy

We believe in empowering people to achieve their goals. Too often, the stress of searching for healthy but good tasting food gets in the way of your day. Good food shouldn’t get in the way of your life, it should help you get on with it. You have better things to do.

It’s just real, clean, plant based food that makes you feel good so you can focus on achieving your dreams.

 
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Our story

After working in the culinary world in Chicago, Bridget decided to go to school for nutrition science. Her passion for plant based cooking and nutrition melded into one when she realized she needed more healthy and delicious snacks to recommend to patients. 

After years of helping women entrepreneurs launch food businesses in San Francisco, Ally fell hard for good food. But in business school, she was constantly on the road and stranded without healthy snacks, especially for a vegetarian. She wanted to create a solution.

THEN they met + MINDWELL WAS BORN.

 
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Our Values

Plant based

We make plant based products because they’re not just better for your body, they’re better for the planet. Research shows switching to a plant based diet could significantly reduce emissions, with some plants creating up to 250 times less emissions per gram of protein than meat.

As is well known, relative to animal-based foods, plant-based foods have lower GHG emissions.
— Nature, Vol 515

Recylable

We wish we could get rid of packaging entirely, but since we have to put your snack in something that keeps it fresh, we use recyclable plastic for our superfood bites instead of throwaway wrappers that end up in landfills.